Targeted Breakthrough in Both Markets | Case Study of Customized Handheld Fan for a Leading Korean Digital Brand

Project Background: Dual Market Expansion Needs, Customized Brand Tool

A leading Korean digital brand, seeking to expand into Southeast Asia and strengthen its local presence, requested customized handheld fans (logo, body color, and packaging) adapted to both the Korean and Malaysian markets, requiring performance suitable for climates and compliance certifications.

RYW's Rapid Response, Customized End-to-End Solution

Core Solution: Localized Customization + Performance Upgrade + Compliance Certification, Empowering Breakthroughs in Both Markets

1. Comprehensive Customization for Both Markets, Strengthening Brand Identity

   • Customized for Both Markets: The body aligns with Korean minimalist aesthetics, with a laser-engraved logo to enhance brand recognition.

   • Dual Packaging Standards: The Korean version uses environmentally friendly materials and has KC certification; the Malaysian version features thickened drop-proof materials and safety warnings, unifying brand visuals.

2. Differentiated Performance Optimization to Adapt to Dual Market Environments

   • Performance Differentiation Optimization: High-efficiency brushless motor with 100 adjustable speeds, ensuring comfort.

   • Upgraded Battery Life and Safety: 3000 mAh lithium battery + Type-C fast charging (11 hours of battery life on low speed), triple protection + double-layer mesh cover, ≤200 g for portability and safety.

3. Full-Process Compliance Certification to Ensure Smooth Access to Both Markets

   • Completed Compliance Certification Ahead of Schedule: Korean KC certification ensures rapid customs clearance.

Cooperation Process: Highly Efficient and Rapid Response

• The first sample was delivered in 3 days, with 24-hour optimization and iteration, achieving 99% customer satisfaction.

• 18,000 units were produced and delivered in 30 days, with a yield rate of 99.8%, ensuring the launch plan.

  

  

Cooperation Results: Double Success in Market Reputation, Embarking on a New Journey of Long-Term Cooperation

• Sales exceeded 8,000 units in the first month of launch (5,200 units in Korea ranked among the top 10 on e-commerce platforms, and 2,800 units in Malaysia increased outdoor penetration), with an excellent reputation.

• Cumulative sales reached 15,000 units in two months, with positive reviews increasing by 40% (96% positive feedback for Korean-style design/quiet operation and 94% satisfaction with wind power/battery life). The client recognized RYW's professionalism and efficiency, leading to a long-term partnership.

Case Summary:

Customization capabilities drive breakthroughs in both markets, while quality service builds long-term trust. The successful collaboration stems from RYW's dual-market insights and end-to-end service. Customization, performance optimization, and compliance certification drive breakthroughs, while efficient quality control builds trust.

In the future, RYW will deepen its focus on the customized home appliance sector, enhancing localized services and R&D capabilities to support the global expansion of cross-border brands.